System Design, User Experience, User Interface Design
Over 6 months I conceptualized and designed a software experience for Store Manager, an internal application that allows users to put together online events by coordinating procurement, merchandising, production, inventory and shipping logistics. Previously, basic workflows within the Store Manager System required long click-streams or confusing interactions which were needlessly time intensive for users. I designed a revamped user interface that was intuitive, flexible and task-oriented.
research & contextual inquiry
After a week of exhaustive research, contextual inquiries and examining the current process and tools, I re-imagined the workflow for a boutique’s journey from conception to final launch on the customer facing website.
The workflow plots the exchange and creation of data for key user roles within the Store Manager, including touch points of 3rd party applications to see the complete picture.
At an offsite where we presented this workflow, senior company executives were overwhelmingly positive as they understood firsthand, the impact the new Store Manager system would have on their business—an exceptional user experience that would foster a dramatic increase in productivity, streamline business operations and result in significant cost reduction in the long run.
sketches & Schematics
Iterating with high fidelity, pixel perfect screens, allowed rich and relevant feedback early in the project.
I iterated on the main areas to shape the mental model and scenarios into one or more screens and workflows.
high fidelity designs
The final user interface solved complex and mundane tasks through consistent workflow patterns, interaction models, information design, navigation structure and components like data grids, filters, search, date pickers etc.